How Community Sauna Baths runs five London sites on Periode

Community Sauna Baths is one of London’s best-known community sauna operators, with locations in Camberwell, Hackney Wick, Peckham, Stratford and Walthamstow. Its mission is to make sauna and cold plunge affordable and accessible to everyone, and it offers communal sessions, private hire, events, rituals, classes and memberships.

As the business grew, it needed more than a booking calendar. Five locations, different session types, memberships, gift cards and private bookings all had to work together, in a way that stayed simple for both the team and its guests.

Community Sauna Baths moved its booking to Periode in March 2026. Announcing the switch to its guests, the team wrote:

“Our search for the right booking system has been long and sometimes challenging – some go to Norway for the scenery, we went for the software. […] Finally, a booking system made for saunas.”

From the Community Sauna Baths post on Instagram, 4 March 2026.

The challenge

Running a modern sauna business means handling many moving parts at once. Community Sauna Baths needed to publish and update sessions, manage capacity, sell memberships, treatments and classes, take private bookings and change the schedule, without creating manual work every time.

The customer journey had to stay simple, even when the setup behind it was advanced. Guests should be able to book, buy and manage their visits without contacting the team. Private bookings were a clear example: they used to create manual follow-up and support cases.

The solution

Periode gave Community Sauna Baths one account for all of its locations, and one system for bookings, memberships, customer communication and every type of product.

Instead of building each session by hand as a separate calendar event, the team sets up a booking product once, with its prices, capacity, add-ons and customer messages, and applies it to the calendars where it should run. Regular sessions, private bookings, rituals, events and memberships all live on the same platform.

What Periode does for them

• One account for every location. All five sites run from one Periode account. The team works in one place and sees bookings, products and customers across London, which speeds up admin and customer support.
• Products, not one-off sessions. A product is configured once and applied to calendars. That removes duplicated setup and makes schedule changes quick, even for a varied programme.
• Self-service for guests. Guests book and manage more of their visits themselves, including private bookings, so there are fewer support cases and less back-and-forth.
• Automated communication. Product-specific emails and messages to everyone booked into a session give guests the right information at the right time, without the team writing each message by hand.
• Capacity linked to resources. Availability follows the resources a session uses, so the team controls capacity across its offer from one place, and can lock products to adjust it.
• A smoother checkout. Add-ons, memberships, packages and gift cards connect to the booking flow, so guests can buy what they need in one go.
• Calendars planned ahead. Schedules are published forward, with separate calendars for locations, events and outreach.
• Their own branded app. A custom app under the Community Sauna Baths brand gives guests a simple way to book and come back.
• Changes without waiting. The team configures products and its app inside Periode instead of waiting for a provider to make changes.

The result

After running Periode side by side with its previous system, the person who runs the schedules at Community Sauna Baths estimates that Periode saves them 6 to 8 hours every week. The time comes from no duplicated setup, simpler scheduling, less manual communication and faster customer management.

Why it matters

Community Sauna Baths is an established operator with a broad offer and a clear social mission. It needed a system that supports growth without making daily operations heavier.

For other sauna operators the lesson is simple: as your business grows, your booking system needs to do more than fill time slots. It needs to support the way your business actually works.

Running several sites or a varied programme? Book a demo or email us at contact@periode.no, and we will show you how it would look in Periode.